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Scorecard
Mission for Organic Growth Lead
As Organic Growth Lead at Fella Health, you’ll work closely with our Head of Growth & CEO to build low-CAC, long-term-defensible organic channels to power Fella’s future growth engine.
You’ll start by executing our highest-promise organic channels. You’ll own Fella’s creator (influencer) program end-to-end, as well as leading our community/forum-led marketing efforts. You’ll also get your hands dirty doing whatever else is needed in growth.
Over time, you’ll transition to an organic growth scientist, discovering new potential organic channels before rapidly testing the highest-potential ones. Your workflow will be Discover → Test → Optimize → Scale.
In the future, you’ll be on path to own Fella’s entire organic growth strategy.
Outcomes
Straight away
Execute highest-promise organic channels — You’ll work with our Head of Growth to execute on the two highest-promise organic channels so far.
- Creators: you’ll test, optimize, scale Fella’s creator (influencer) program end-to-end.
- Forum outreach: you’ll engage in forums & communities where potential fellas are active, starting with Reddit. If we get it working, you’ll build an AI-powered system (with our eng team) to scale your work.
Support across the Growth team — You’ll support our Head of Growth to maintain sharp insights and get your hands dirty.
- Insights: you’ll have regular sales exposure (inc sales calls) to keep your insights sharp.
- Support: you’ll get your hands dirty doing whatever else is needed in Growth.
In the future
Discover & test new organic channels - You’ll work with our Head of Growth to uncover new low-marginal-CAC, long-term-defensible organic channels.
- Discover: you’ll research potential new organic channels — those with low competition, high growth potential, low marginal cost. Get imaginative!
- Test: you’ll quickly test the highest-potential organic channels. You’ll form clear hypotheses, create experiment plans, go execute. If the experiment doesn’t work, great! You’ll quickly move on to the next one.
- Success metrics
- Creators: Be rated as
superb by our Head of Growth in "running the creators program".
- Communities: Be rated as
superb by our Head of Growth in "running the communities program".
- Support: Be rated as
superb by our Head of Growth in "helping across the growth team where needed".
Critical Competencies
Need to have
Operating skills:
- Broad experience: you have 3+ years of relevant experience in Growth/Marketing. You’re very good at early-stage Growth & have the results to show.
- Learning: you're an autodidact with impressive speed and resourcefulness. You regularly teach yourself the skills you need from scratch.
- Systems mindset: you think in and build out systems. You drive towards automation where possible. You’re comfortable with no-code tools.
- Language: you are fluent in English, with excellent communication skills.
Cultural skills:
- Do what is needed — speed is critical and often the solutions we need are messy. You are comfortable moving quickly and taking on gritty work.
- End-to-end ownership — you are comfortable owning projects from noticing the problem to delivering the outcome.
- Dedication to excellence — you are obsessed with your role, with a commitment to compounding self-improvement.
- Belief in the mission — we will have helped 1 million fellas by the end 2026 and we transform the life of most fellas who join. We have a lot of work to do. You are obsessed with our fellas and are dedicated to the mission.
- Commitment to candor — we believe in open communication and transparency. You are a clear & caring communicator, welcoming feedback.