**Fella Health helps middle-aged men live 10 years longer.**

We're the telemedicine clinic that understands bigger guys. We start by solving their most pressing healthcare need through GLP-1 medication, then stay with them for the long haul. Think of us less as a weight loss company and more as a life transformation partner.

Where are we now?

• We’ve grown >1000x since Aug 2021, >180x since Sept 2022, >10x since Nov 2023.
• We’ve just surpassed $30M ARR.
• As a company, we’ve been cashflow positive for the last 18mo.
• We’re approaching 10,000 fellas with high NPS.
• We're backed by top healthcare & consumer investors:
  • Y Combinator
  • Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
  • AngelList Early Stage Fund (backed by Naval Ravikant)
  • BrandProject (venture-builder behind 2 unicorns)
  • The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

Where are we going?

We will have served 10 million customers by the end of 2028. That's not a random number – it's our mission. We're still a young startup moving at intense speed. This is still Day 1, and we have a long way to go.

You can read more about working at Fella here: https://fella.notion.site/Working-at-Fella-14a2ac8575d34d148d009bb410387af4

The opportunity as Social Media Lead

Fella Health is building a world-class team.

As the Social Media Lead at Fella Health, you'll work closely with our Head of Growth and CEO to develop and execute a comprehensive organic social media strategy that builds brand awareness, fosters trust and credibility, and drives conversions across our key channels.that

You'll start by auditing our current social media presence on platforms like Instagram, Facebook, X, and LinkedIn, identifying opportunities to improve our content strategy, posting cadence, and engagement tactics. You'll take ownership of creating and curating compelling content that resonates with our target audience, showcases our brand personality, and demonstrates our value proposition.

In addition to managing our core social media channels, you'll actively engage with relevant communities on platforms like Reddit and Quora, building relationships with potential customers, addressing their questions and concerns, and driving traffic back to our website and social profiles.

Over time, you'll continuously analyze performance data and user feedback to optimize our organic social media strategy, testing new content formats, hashtags, and community engagement tactics to maximize reach and conversions.

You'll work closely with our creative and customer service teams to ensure a consistent brand experience across all touchpoints.

Your efforts will play a crucial role in establishing Fella Health as a trusted and respected brand in the men's health space, attracting new customers and fostering long-term loyalty among our existing user base. By building a strong organic social media presence, you'll complement our paid advertising efforts and contribute to our mission of serving 10 million fellas by the end of 2028.

This is a full-time remote role.

You'll report directly to our Head of Growth (Dave Lane), as well as work closely with our CEO (Richie Cartwright).

Key Responsibilities

• Straight away
  • Audit and optimize organic social media presence:
    1. Assess: Conduct a comprehensive audit of our current social media profiles, content, and engagement across Instagram, Facebook, X, and LinkedIn. Identify areas for improvement and quick wins.
    2. Strategize: Develop a data-driven organic social media strategy that aligns with our brand voice, target audience preferences, and business objectives. Set clear KPIs and reporting cadence.
    3. Execute: Take ownership of creating and curating high-quality, engaging content that resonates with our audience and drives meaningful interactions. Establish a consistent posting schedule and monitor performance.
  • Engage in relevant online communities - Actively participate in conversations and discussions related to men's health, fitness, and wellness on platforms like Reddit and Quora. Build brand awareness, demonstrate thought leadership, and drive traffic to our website and social profiles.
  • Collaborate with internal teams - Work closely with our creative, customer service, and product teams to ensure a seamless brand experience across all touchpoints. Provide insights and feedback to inform content creation, customer support, and product development.
• In the near future
  • Expand and test new organic social media tactics - Continuously experiment with new content formats, hashtags, community engagement strategies, and emerging platforms to stay ahead of the curve and maximize our organic reach and impact.
  • Influencer partnerships - Identify and build relationships with relevant influencers and thought leaders in the men's health space. Collaborate on content creation, cross-promotion, and brand ambassador programs to expand our reach and credibility.
  • Social media crisis management - Develop and implement a crisis management plan to effectively handle any potential social media backlash, negative comments, or PR issues. Monitor brand sentiment and proactively address concerns.
  • Team growth and leadership - As our organic social media presence scales, build and manage a team of social media specialists to support content creation, community management, and data analysis. Provide mentorship and guidance to foster their professional growth and maintain a high-performing team.

Need to have

• Social media expertise: 5+ years successfully managing and growing organic social media presence across platforms like Instagram, Facebook, TikTok, X, and LinkedIn.
• Content creation skills: Strong ability to create compelling, on-brand content that resonates with target audiences and drives engagement. This includes both the design and creation of video and image content for the channels.
• Community management: Proven track record of building and nurturing online communities, fostering positive interactions, and handling customer inquiries with tact and empathy.
• Data-driven mindset: Ability to analyze social media metrics, identify trends, and derive actionable insights to continually optimize content strategy and engagement tactics.
• Cross-functional collaboration: Effective at working with multiple teams, including creative, customer service, and product, to ensure a cohesive brand experience across all touchpoints.

Nice to have

• Influencer marketing experience: Background in identifying, partnering with, and managing influencer relationships to expand brand reach and credibility.
• Social media advertising knowledge: Familiarity with paid social media advertising platforms and best practices to support and amplify organic efforts.
• Video content creation: Skills in creating and editing short-form video content optimized for social media consumption.
• Emerging platform expertise: Early adopter of new social media platforms like TikTok, with a keen sense of how to tailor content and engagement strategies for each channel.
• Strategic mindset: Ability to develop and execute a long-term social media strategy that aligns with overall business objectives and target audience preferences.
• Leadership potential: Ambition to grow into a leadership role, managing a team of social media specialists and setting the strategic direction for the company's organic social media presence.

Our cultural standards

These are the core cultural standards to which we hold ourselves & our team-members at Fella:

• Belief in the mission: We will have served 100 million patients by the end of 2035 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
• Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
• Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.
• Your life’s work: This will be your most challenging, most rewarding role of your life. You’ll be shocked how capable you are & how much you can achieve.
• If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
• Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
• A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
• Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.
• Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.
• Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
• The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.

<aside> 🎯 “You just build a fing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”*

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