Contents


What is Fella & Delilah?

What are we doing?

<aside> 💬 We are the direct-to-patient clinic for busy working families in Middle America to get to a healthier weight.

Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best.

We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care.

GLP-1s are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.

Our mission is to accelerate the global take-up of GLP-1s among busy, working families to help solve obesity worldwide. From this, we’ll become the world’s leading consumer healthcare brand.

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How far along

<aside> 📈 We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just surpassed $30M ARR. As a company, we’ve been cashflow positive for the last 18mo. We’re fast approaching 10,000 customers with high NPS.

We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.

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Reviewing the arc since 2021

What’s happened since 2021?

The metrics since June 2021

Bad sh*t is coming (it always is)

High-level strategy 2020-2026

Company stages 2020-2026

Overarching strategy for 2025