Contents


What is Embedded Medical?

What are we doing at Embedded?

<aside> 💬 We’re building the infrastructure layer for any non-healthcare entity to easily offer direct-to-patient healthcare, globally.

Embedded is the AI-powered Operating System for Direct-to-Patient Healthcare. We are the engine for non-healthcare entities to launch, run, and grow their own direct-to-patient brand — launch in minutes, not months. Brands choose among the modularized components that make up a digital clinic, with the operating system functioning as the glue that seamlessly holds the components together. We’re starting with a focus on GLP-1 medications for weight loss in the US.

GLP-1 medications are a f*ing big deal. We’re in a remarkable period of rapid change which is radically reshaping the patient & cash flows in the outdated healthcare system.

Our mission is to accelerate the global take-up of GLP-1 medications to help solve obesity worldwide by building an AI-powered, consumer-led global healthcare system. We’re building the infrastructure to have served 100 million patients worldwide by 2035. In so doing, we have the opportunity to become the world’s first trillion dollar healthcare company: the operating system for any non-healthcare entity to easily offer direct-to-patient healthcare, globally.

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How far along are we?

<aside> 📈 We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just surpassed $35M ARR. As a company, we’ve been cashflow positive for the last 18mo. We’re fast approaching 10,000 customers with high NPS.

We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.

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Reviewing the arc since 2021

What’s happened since 2021?

The metrics since June 2021

Bad sh*t is coming (it always is)

High-level strategy 2020-2035

Company stages 2020-2035

Overarching strategy for 2025

Company beliefs & Cultural standards