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Imagining Sisyphus happy

For 33 days we were fully active on hiring for a Head of Paid media. Happily we found Nick, who joined Fella on June 30th. Along the way we met amazing people & more specifically, 7 candidates who turned finalists who really impressed us and could be a great fit for the right team. This document exists to share more of what we were looking for, how we evaluated candidates, and a short review for each finalist with their LinkedIn.

Everyone involved agreed to be on this list, so please feel free to reach out directly to them — or email Richie at {richie @ joinfella . com} and he’ll forward the intro.

What we were evaluating

JD: Head of Paid Media at Fella & Delilah — Remote, $150k-$275k + 0.3%-1.0%

• $2M+/mo spend on both Meta and Google
• DTC ecom experience
• Fully hands-on: not agency-managed or lightly involved
• Strong testing mindset, especially around creative
• Strategic clarity and ownership
• Ability to operate independently and push aggressively
• Cultural alignment: urgency, honesty, bias to action

How we evaluated

• Pre-screening
  • Checking over e-mail if candidates had personally managed $2M+/mo across both Meta and Google, with hands-on DTC experience
• Screening
  • Quick 15-min calls with Dave (Head of Growth), going deeper into their background, strengths, platforms experience and overall vibes
• Technical assessment
  • We asked candidates to walk us through how they’d build sample campaigns in both Meta and Google, covering structure, creative, targeting, and budget to see their approach and how hands-on they really are
• Getting to know the team
  • 3×30-min interviews with César (media), André (creative), and Lorena (talent) to dive deeper into platform skills, creative collaboration, and working style
• Advisor calls
  • 3×30-min interviews for external perspective on strengths, gaps, and team fit