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Fella & Delilah is the direct-to-patient clinic for busy families to get to a healthier weight.
Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best.
We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care.
GLP-1 medications are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.
Our mission is to accelerate the global take-up of GLP-1 medications among busy families to help solve obesity worldwide. From this, we’ll become the world’s leading consumer healthcare brand.
We’ve grown >1000x since Aug 2021, >100x since Aug 2022, >10x since Aug 2023. We’re >$50M ARR. We’ve been cashflow positive for the last 24mo. We’re >10,000 customers with high NPS.
Almost all of this has so far been through Fella. Delilah is still very new.
We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.
You can read more about working at Fella & Delilah here: Working at Fella & Delilah https://fella.notion.site/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4
We're backed by top healthcare & consumer investors:
We’re building a world-class team.
As Head / VP of Marketing at Fella & Delilah, your fundamental role is to nail a profitable growth machine so we can grow ~5% WoW, every week. I expect 10x growth in 2025.
You’ll lead a team which is rapidly scaling a robust, low-CAC growth engine that adapts to market changes. Our growth strategy must remain at the frontier of the rapidly changing consumer obesity market and we need an A* team to execute. You’ll lead us to 100k customers and beyond.
Since our launch in June 2021, Fella positioned itself as the telemedicine clinic for busy bigger guys to live 10 years longer. We’ve recently launched a female-focused partner brand: Delilah is built for strong women in their prime who want a sustainable solution to feel their best. Delilah is still very new and your job is to make her soar.
Together, Fella & Delilah is the direct-to-patient clinic for busy families in Middle America to get to a healthier weight. There is a generational brand to be built in making Americans healthy again — it is your job to capture that zeitgeist.
If you nail the role, you’ll be top candidate for CMO or GM of Fella & Delilah (the brands, within an overarching company).
This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice — as long as you’re around until midday Pacific Time for calls as needed.
This is a very senior role. You’ll report directly to me, Richie :) (our CEO). I’m intense, so you’ll also be intense.
You’ll work most closely with our Head of Growth (Dave Lane) who’s built our growth machine since 2021. You’ll lead everything in Marketing, so Dave will report to you.
<aside> 📈 ”A startup is a company designed to grow fast. The only essential thing is growth. If you get growth, everything else tends to fall into place.”
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Overall: Lead a team which is rapidly scaling a robust, low-CAC growth engine that adapts to market changes so we can profitably acquire 1 million customers by the end of 2026. Our growth strategy must remain at the frontier of the rapidly changing consumer obesity market and we need an A* team to execute.
Strategy: GLP-1 medications are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system. We gotta stay on the frontier to avoid getting crushed.Brand: Own our brand strategy, brand identity, and creative direction. There is a generational brand to be built in making Americans healthy again. It is your job to capture that zeitgeist.Delilah: We’ve only recently launched our female-focused brand, Delilah. She is still very new and your job is to make her soar.Organic + Social: Lead the team which expands our organic presence to be a trusted resource for both nurturing & TOF. Capture the zeitgeist and build a social media presence that slaps: plugged-in, on-brand, bold — and on the right platforms. The overall goal is to build low-CAC, long-term-defensible organic channels.Tech stack: Tooling is changing rapidly & our numbers drive our decision making. You’ll own the decision on what stack to use and guide its implementation.Ads + Creative: Lead the team which creates ad campaigns with superb creative that convert at low CAC. Build a high-performance in-house creative team that consistently produces bold ads that convert, taking big swings as well as guiding subtle optimization.CRO + Lifecycle: Lead the team which maniacally think→test→optimize (both macro + micro) to improve conversion & referral. Execute new product launches, create channel-specific acquisition funnels based on the channel, and nurture leads via personalized journeys. Channel happy customers into brand advocates: writing reviews & referring new customers.Setting + Closing: Guide the running of a lean, high-performing sales org that has a high conversion rate to minimize CAC. Setting should be comprehensive and closing should be relentless.MRR
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